Our team of experts is ready to serve your church with all your church writing needs. Whether you’re looking for site updates, blogging, press releases, or SEO content, we’re prepared to support the various writing needs of your church with a strong SEO strategy and powerful performance.
As a church, your online presence matters. When people search for a church in your area, you want your church to be listed on the first page of results, even earning the top spot if possible. Those searching are most likely to choose a result from the first page of search results. If individuals search for a church (or a specific ministry your church offers) and your church doesn’t appear on the first page, then you have a problem with your online presence.
Finding and fixing this problem is our specialty. Not only can we locate which areas need better SEO (Search Engine Optimization) but we can actually do the optimizing. Often, we find church websites simply haven’t been set up with SEO in mind, or they don’t include enough SEO content to warrant a top spot in search results.
The same concern extends to any event your church hosts. Imagine spending thousands of dollars on an event, but no one shows up. If your big event matters enough for your church to spend a lot of time/money/energy on, then making sure the community knows about your event should be a top priority.
It also matters how your church is perceived online. Since we live in a world of online reviews and social media often replacing word-of-mouth, one bad article can quickly give your church a reputation you don’t want. Have you ever considered which Google keywords are most closely connected to your church? Have you ever wondered how your church is perceived in your community? When people think of your church, what words come to mind?
Your church’s online perception especially matters when a negative article paints you in a bad light after an unfortunate incident. The truth is, bad press hurts. Churches and lead pastors can often feel like helpless victims of hurtful articles or press. But there are ways to counteract this negative effect and manage your online reputation.
As a church, you’ll want to stay up-to-date with both your online presence and public perception, and Missional Marketing can help. If you’re in need of a new website with strong built-in SEO optimization, you might want to start with one of our Ready-Made WordPress Websites that include 12 pages of prewritten content. If you’ve already worked with us on a website overhaul or want to build on your existing site for more powerful placement in Google search results, check out our Family Felt Needs Landing Pages, which can connect your church to people searching for solutions to their specific family issues.
We know many people feel helpless to influence their online presence and public perception. But, the good news is you aren’t! Ensuring that your church’s site has plenty of effective SEO content, along with executing various other online strategies, has the ability to drastically impact how your church is perceived on Google. And the secret to influencing your online presence in a meaningful way starts with Google.
There’s little argument today that Google owns the internet. Most websites are found through Google searches and most online advertising happens through Google services. If your church wants to improve its digital presence or shape its brand narrative differently, it will mostly happen through Google.
Google rates every page on the Internet, giving each a Quality Score. As a place to start, you can examine how Google views your website by checking out Google’s Search Console. The higher your Google Quality Score, the higher the spot your church or ministry can earn in Google’s search results. There are many factors that contribute to a high Google Quality Score. You can read more about ways to improve your Google Quality Score HERE.
Both high-quality, SEO-focused landing pages and purposeful ad campaigns focused on specific keywords heavily contribute to this Quality Score. In fact, Google ads can be linked to your landing pages that are built for relevance to those specific keywords. These optimized ads and landing pages will work together to impact your church’s online presence and public perception of Google.
Google rates each page on the Internet, giving them a Quality Score. As a place to start, you can examine how Google views your website by checking out Google’s Search Console. But, the higher your Google Quality Score, the higher the spot your church or ministry can earn in Google’s search results. There are many factors that contribute to a high Google Quality Score. You can read more about ways to improve your Google Quality Score HERE and HERE.
Your church can also affect your church’s online presence through purposeful ad campaigns focused on specific keywords. These Google ads can be linked to landing pages built for relevance to those specific keywords. These optimized ads and landing pages will work together to impact your church’s online presence and public perception on Google.