Our team of experts are ready to serve your church with all of your church writing needs. Whether you need blogging, press releases or public relations, we’re prepared to support the various writing needs of your church with strong strategy and powerful performance.
As a church, your online presence matters! When individuals search for a church in your area, it matters if your church is listed first, or not at all. It also matters how your church is perceived online. One bad article can quickly connect your church with a bad reputation. As a church, you want to stay up-to-date with both your online presence and public perception.
Online Presence: When people search for a church in your area, you want your church to be listed on the first page of results, even earning the top spot. Those searching are most likely to choose a result from their first page of search results. If individuals search for a church, or a specific ministry your church offers, and your church doesn’t appear on the first page, then you have an online presence problem.
The same concern extends to any event your church hosts. Imagine spending thousands of dollars on and event, but no one shows up. If your big event matters enough for your church to spend a lot of time/money/energy on, then making sure the community knows about your event should be a top priority.
Public Perception: Has your church ever considered what Google keywords are most closely connected to your church? Have you ever wondered how your church is perceived in your community? When they think of your church, what words come to mind? Your online perception matters.
Your church’s online perception especially matters when a negative article paints you in a bad light after an unfortunate incident. The truth is, bad press hurts. Churches and lead pastors can often feel like helpless victims of hurtful articles or press. How your church is perceived in the media matters.
We know many people feel helpless to influence their online presence and public perception. But, the good news is you are not helpless! Writing effective church content online, along with various other online strategies has the ability to impact how your church is perceived on Google. And the secret to influencing your online presence in a meaningful way starts with Google.
There is little argument today that Google owns the Internet. Most websites are searched through Google and most online advertising happens through Google services. If your church wants to improve their online presence and reputation, then it will mostly happen through Google.
Google rates each page on the Internet, giving them a Quality Score. As a place to start, you can examine how Google views your website by checking out Google’s Search Console. But, the higher your Google Quality Score, the higher the spot your church or ministry can earn in Google’s search results. There are many factors that contribute to a high Google Quality Score. You can read more about ways to improve your Google Quality Score HERE and HERE.
Your church can also affect your church’s online presence through purposeful ad campaigns focused on specific keywords. These Google ads can be linked to landing pages built for relevance to those specific keywords. These optimized ads and landing pages will work together to impact your church’s online presence and public perception on Google.